Scenario - Seiber Cymru Cyber

Glynbwl is an advertising company that specialises in digital marketing on social media. The company has seen the rise in the use of videos on the following social media platforms: Snapchat, Facebook, Instagram and Twitter and would like you to make a video that will promote its new client. 

Glynbwl has been tasked with raising awareness of the many different qualifications and job opportunities available throughout the Cyber Security industry in Wales. Cyber Security is essential in the modern world and Wales is a leading nation in Cyber Security. Wales is home to many of the UK’s biggest government organisations where Cyber Security is essential, such as the DVLA and ONS. Wales has many Cyber Security qualifications in schools, colleges and universities that could lead to a career in the industry. The brief is to create a social media advertisement that will attract as many people as possible to study or work in the Cyber Security industry in Wales.

Task organisation
Your work must be organised effectively. Throughout the task you will be instructed to save your files in certain folders with specified names and in specific formats.  You must keep a refinement log of your work detailing every hour you complete.

Online Marketing Communications

Proposal
Create a planning document that explains:

Forms of online marketing communications.
  • the importance of demographics (groups of people) in social media
  • a range of different forms of digital marketing and how they relate to different types of social media
  • a description of the characteristics and features of a range of different forms of social media.
Impact of online marketing communications
  • the benefits, opportunities and risks of online marketing in general, and how these apply in relation to the campaign scenario.
Your work may be presented using any method you choose such as, but not limited to, text, annotated images or graphics.
This work must be saved in PDF in a file named Online_Marketing.pdf in a folder named Planning.

Planning Digital Assets

Using your work saved in your Online Marketing file, Online_Marketing.pdf, as a reference, you must now write your proposal for the ’Seiber Cymru Cyber’ campaign.

Planning digital communications (analysis of audience needs).

  • analysing the given scenario, identifying where your digital asset would be useful     and creating a list of measurable objectives for your specific campaign in terms of    the audience you will be targeting.
Planning digital communications (plan digital asset).

  • designing a video advertisement that meets the needs of the chosen audience and marketing strategy.
  • defining a marketing campaign that has a clear purpose, target audience and house style.
Your work may be presented using any method you choose such as, but not limited to, text, annotated images or graphics.

This work must be saved in PDF in a file named Design.pdf in a folder named Planning.

Creating Digital Assets

Using appropriate software or apps, make a video advertisement that meets the needs of the demographic, the marketing strategy and your measurable objectives.

The video advertisement must be unique and contain some original material. However, it can include existing assets e.g. music, still images, video etc as appropriate.
  • You must maintain a refinement log detailing any issues that you came across and how these were overcome.
  • You must save your final file as Digital_Asset_Final.mp4 in a folder named Digital_Asset.
  • You must include your project files in an Adobe based format in the same folder.

Evaluating Your Digital Assets

The evaluation must include:
  • how well the digital asset meets your objectives and strategy (referring to your refinement log)
  • what the sucessful features of the digital asset are
  • suggestions for future improvements to the digital asset.
You must save your final evaluation as Evaluation.pdf and the refinement log as Refinement_Log.pdf in the folder named Digital_Asset.